Email marketing plays a big part in developing a brand. Even though social media looks like the best tool to reach your target audience in recent times, email is still very relevant to reach your target audience especially when it comes to touting goods, driving traffic to your website, and generating engagement. 

The heartbeat of email marketing is, of course, an email newsletter. It is the primary tool for communicating with the audience, delivering the message, and exercising your wit. Unfortunately, recipients always unsubscribe after the first newsletter they received. 

Watching your mailing list dwindle as recipients decide your information are useless to them is the worst-case scenario. The most common reason people gave me when I asked why they unsubscribe from an email newsletter was they receive too many emails from this particular sender. With no doubt, a high frequency of email is a big turn-off to mailing list recipients. Except you run a daily news blog, sending daily newsletter to recipients might be too much.

This leaves one big question: what is the magic number?

In my opinion, one newsletter in a week is perfect. It is left to you to decide which day of the week you want to pick. However, you still need to check the click-through rate and unsubscription rate. If you see negative results with weekly emails, then consider sending one every two or three weeks. Remember, it is not the number of newsletters that matter, but the effectiveness. 

It is very important to master the skill of sending an irresistible newsletter. There are many general rules and tips on how to create one that will take a marketing campaign to the next level. I share some tips below, follow me.

Power of Words

Your choice of words is very important. Words are very powerful in marketing. They are like magnets that naturally draw attention. They can even sell goods that customers do not need. When smartly applied. The format of your email and subject line could carry a lot more weight than you realize. It is very easy for recipients to swipe away your email if it doesn't grab their attention in a positive way. Although the subject line does not give you much freedom in expressing yourself, you still have to make it communicate so much even though it might look "so little".

Sending out poorly constructed emails is never going to lead to success, make sure the subject line is clear, ensure that you are sending out relevant information, proofread everything to avoid unnecessary error, create a call to action (most likely, a link that takes them to your blog or website). Email recipients have the right to opt-out of any communication, and it's up to you as the sender to give them reasons why they should stay with you.