A hashtag is the best way to increase followers, sales, and engagements using social media.
If you want to stop reading this article now, I understand and I am sure you've benefited from reading this article already.
But, If you have questions such as: What is a hashtag? How do I get the best out of hashtag? Which Hashtag can I use for my business? How can I Use Hashtags to Increase Sales, Followers and Engagements?
Let's ride!
For the benefit of those who don't know what a hashtag is, let us start with a simple definition.
What Is A Hashtag?
A hashtag is a word or a phrase preceded by a hash (#) sign that identifies a certain topic. Using a hashtag is easy, but getting the best out of it is a bit more complicated than the definition.
In 2007, Chris Messina tweeted this (below)
In 2007, Chris Messina tweeted this (below)
how do you feel about using # (pound) for groups. As in #barcamp [msg]?— Chris Messina (@chrismessina) August 23, 2007
His tweet is believed to be the first tweet with a hashtag. Since then, the use of hashtags, their reach, and their effectiveness has only grown.
Today, a lot of people use a hashtag to look for the best they can get from a topic or an industry. I've seen a lot of businesspeople post under every trending topics and hashtags. On Twitter for example, under a very important topic, you must have come across a tweet like this one (below)
You cannot pass through UNN and not love this!
If you don't, I can proudly tell you that you just waka pass😂😂
WizkidAt30 | HappyBirthdayWizkid | MadeInLagos | Wike | WizkidCamon15Giveaway | twitterhacked pic.twitter.com/akyNGRicJu— Lagos Food Seller (@enalicious__) July 16, 2020
If you ask this business user why she composed a tweet with all these keywords, the person's answer will likely be that she wants her tweet to be visible to everyone who clicks to see the tweets under those trends.
For a Lagos Food Seller, I strongly believe that this tweet will not make any meaningful impact on her business online presence.
To get the best out of the use of a hashtag, you have to include hashtags that are in line with your business.
Yes, you read right!
In the definition of a hashtag (above), I mentioned that there is a huge difference between the use of a hashtag from the effective use of a hashtag.
The Good NewsTo get the best out of the use of a hashtag, you have to include hashtags that are in line with your business.
Yes, you read right!
In the definition of a hashtag (above), I mentioned that there is a huge difference between the use of a hashtag from the effective use of a hashtag.
The good news is, you don't have to be a social media expert to get the best out of the use of hashtags; anyone can easily incorporate them into posts.
The Answers To Your Questions
The questions people frequently ask is this; How do I get the best out of hashtag? Which Hashtag can I use for my business? How can I Use Hashtags to Increase Sales, Followers and Engagements?
I will answer these questions with this single sentence - Establish yourself as an authority in your niche.
The best way to establish yourself as an authority in your niche is by the proper use of a hashtag.
You can use as many hashtags as you want in a post, no one is stopping you from doing that, but to use it effectively, I will advise that you stay in your niche. This @FoodFood post is a typical example of using more than one hashtag in your niche
I will answer these questions with this single sentence - Establish yourself as an authority in your niche.
The best way to establish yourself as an authority in your niche is by the proper use of a hashtag.
You can use as many hashtags as you want in a post, no one is stopping you from doing that, but to use it effectively, I will advise that you stay in your niche. This @FoodFood post is a typical example of using more than one hashtag in your niche
A club sandwich is made with three slices of lightly toasted bread, stuffed with vegetables and mutton, chicken or egg.#sandwich #snack #recipe #foodfood pic.twitter.com/6o715r03I9— FoodFood (@FoodFood) July 19, 2020
You don't have to jump on every trending topic to increase engagements and sales, all you need to do is to post relevant and enticing contents, and always use the hashtags that are within your niche. Doing this will establish you as an authority in your niche, and, people love authorities, especially the authorities with great contents.
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