Since 2016 (when Shopping was first introduced on Instagram), the ability to tag products with pricing information that is viewable on Instagram was restricted to selected retailers and celebrities. This gave them the chance to direct their followers to a website to complete the purchase (instead of the "link in bio" method) or to complete the purchase in-app for some select items.

In a recent announcement, Instagram announced that these restrictions on which business qualify for Shopping are now being loosened to include creators. Those creators include musicians, but as long they meet Instagram’s updated commerce eligibility requirements, which are effective as of July 9 in all countries where Instagram Shopping is supported.

Instagram originally announced that it would be expanding shopping access last month when it revealed that advertising is coming to IGTV.

Instagram’s new commerce policies require businesses to tag products on Instagram from a single website “that they own and sell from”.

This, according to Instagram., is so “that people have a consistent and trusted shopping experience”.

Once businesses have applied to use Instagram Shopping, they'll be notified as soon as they are approved and ready to start tagging products.

Instagram insists that if a business is not approved, it will offer a clear reason why the decision was made so that creators can wither “take the necessary action or appeal”.

“New businesses will go through our updated onboarding flow and existing businesses will receive an in-app notification in the coming weeks with instructions about how to come into compliance,” states Instagram in a blog post announcing the news.

It adds: “Whether you are a candle business making a foray into e-commerce, a musician selling merch or a food blogger expanding into your own cookware line, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase.”

A New Way To Make More Money

This new development also benefits those who are not an entrepreneur. You can work as an influencer to post content sponsored by brands or be an affiliate marketer selling other people’s products. 
You might have been doing this before, but this is different. For instance, you can't post more than a link to your bio, but with this new development, you can promote lots of products with different links to buy each of the products on that particular post.

The base requirement here is a decent-to-impressive follower count and a competitive engagement rate. In other words, this strategy is for you if you’re good at making strangers on the internet like and trust you.

Partner With Brands 

Finding a brand to promote is tough. Although brands are out there looking for who can take their brand to an audience that suits them, linking up with them is really tough. And when you find one, convincing them to promote with you is another war you can win if you are good with what you do. 

I do these two things oftentimes; 

I find them by pitching them directly. I contact the brands I admire and tell them what I can offer. My brand pitch provides a lot of compelling details about my audience and how I keep them close to me every day through the contents I share and my approach to new followers.

I put my strength in front (My Blog with over 30 Million visits), followed by my Twitter account where I have over 30,000 followers, WhatsApp where I have over 8,000 contacts, LinkedIn where I have over 3,000 connections and Instagram.

For you, your strength might be your Instagram or even Facebook, you just need to identify which one to put in front, to convince the brand that you are the one they need. 

On a positive note, brands are eager to seek out effective influencers. In order to take advantage of them, you need a business account. You also need to create a product catalogue. To learn more about selling your products with Instagram shopping, check out this step-by-step guide on how to sell products with Instagram shopping.